Stick Quit Stick Quit Stick Quit Stick Quit

Stick Quit


Brief
Produce an interactive solution which persuades people to quit smoking. A real life idea that changes lives.

Response
My solution for this brief was to deliver hard hitting information to an audience in a new, innovative and unexpected way. This took the form of stamps and stickers, the stamp for individual cigarettes and the stickers for the cigarette packets, each showing how much they would take of the smokers life. To develop the idea further I had to drop the stamp and continue with just the stickers in order to transform the idea into a viable guerilla campaign. I created a website to hold the campaign information and to allow the public to order their own stickers and get involved with the project.


Project details

Type: Product - Website

Time Scale: 6 weeks

Programs: Illustrator - Photoshop - Dreamweaver